Created branding and packaging for an imagined canned seafood brand, ‘Sealegs’. The concept focused on giving a typically utilitarian product a more playful and approachable personality. I developed a colorful illustrative design style with whimsical graphics to make the packaging feel fun, modern, and visually engaging while still clearly communicating the product. The goal was to stand out on the shelf and reimagine how canned fish could be perceived.